Matai Ed-Era | Fractional CMO for courses, trainings and retreats
Matai Ed-Era · Fractional CMO

Your team is doing the marketing. Who is checking the funnel underneath them?

I fix the funnel for businesses that sell courses, trainings and retreats, so the team you already have can fill more seats.

26+
Years in web, automation, marketing
100+
Websites built
1
Person. You work with me
US$3,000
Fixed price audit and fix
The situation

Does this sound like your month?

  • Leads come in, and then nothing happens. People sign up, open the checkout, ask a question, and nobody follows up.
  • You spend more on ads and bookings stay where they were.
  • Every launch is a scramble. Rebuilt from nothing each time, and afterwards nobody can say why it worked or did not.
  • Your team works hard. Nobody senior is checking the system they work in. So that job is yours, on top of everything else.

None of this is a team problem. It is what happens when the tracking, the automations, the emails and the pages were set up years ago and never looked at end to end.

What I fix

The whole path from first visit to payment.

First the infrastructure. Then the marketing on top of it.

Layer 1
Tracking
Every sale counted where you make decisions. One view of what was spent and what was booked.
Layer 2
Traffic
Ads built around bookings, not clicks. Budget pulled out of places that never produced a customer.
Layer 3
Pages
The pages that carry the money, rebuilt so visitors stay, understand the offer and book.
Layer 4
Automation
Follow-up for every open checkout and every new lead, by email and messaging, without anyone remembering to send it.
Layer 5
Email
The right message to the right part of your list, not the same blast to everyone.
Then
The marketing
Launches, campaigns, monthly optimization and reporting, run on a base that works.
Proof · Bamboo U, Bali

37 of 35. The next group filled three weeks early.

A design school in Bali. In May 2026 it had 19 of 35 seats sold, five weeks out: strong course, real audience, ads running, nobody senior over the marketing. I fixed the four layers underneath the team first: tracking, traffic, pages, follow-up. Same team, same audience, nearly the same ad budget. This is what changed.

Was 19 of 35, five weeks out
37 of 35
students in the next group: full three weeks early, then two over the ceiling. US$88,138 for one cohort
Took three months the year before
10 days
to sell 42 seats on a new live course
No follow-up existed in May
9 of 14
flagship seats in September came back through follow-up after an abandoned checkout
About 2.5 times an average month
US$54k+
booked in September 2026, flagship and live course together
InaaraHead of content, Bamboo U

Inaara runs content at Bamboo U. Here she talks about the part of the work that came first: moving ten years and 45,000 contacts of CRM to a new system without losing a day, and the support automation that gave her small team its time back.

How it works

Audit. Fix. Run.

Each step stands on its own. You decide after each one whether to continue.

STEP 1
Free funnel audit
I look at your funnel from the outside: site, speed, search, ads, the steps to payment. You get a short report with what I would fix first. No access needed.
Free
STEP 2
Full audit and fix
I go into your accounts: ads, analytics, CRM, email. You get the findings, the worst problems fixed, a plan for the next three months and a call to walk through it. Two weeks.
US$3,000, one time
STEP 3
Ongoing
I stay as your fractional CMO: strategy, launches, optimization, and a senior eye on what your team ships.
US$4,000 for 20 hours, US$6,000 for 40

Your team keeps doing their work the whole time.

Who this is for

A team, seats to fill, nobody senior.

It fits if you

  • sell courses, trainings or retreats with places to fill
  • have a team doing the marketing
  • have nobody senior above that team

It does not fit if you

  • work alone
  • are not selling yet
  • want an agency to replace your team
On camera

What it is like to work with me.

Two owners who run their businesses on CoachSuite Pro, the system I built, on how the work gets done. No written quotes on this site, only people on camera.

Julie ScottMeditation and hypnotherapy practice
Jill KaufmanCoaching practice
Matai Ed-Era
Matai Ed-Era
Fractional CMO · Elative Solutions OÜ
LinkedIn
About

I read the strategy and I open the code.

For 26 years I have built websites, servers, automations and marketing systems. For the last years I have run marketing for businesses that teach: ads, email, pages, tracking and launches, in the same pair of hands.

That mix is the reason this works. Most marketers can plan a funnel and need someone else to repair it. Most developers can repair it and do not know what it is for. I do both, so nothing waits between the finding and the fix.

You work with me directly. There is no account manager and nobody in between.

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Start here

Find out what your funnel is losing.

Book a 45-minute funnel review. I look at your funnel from the outside before we speak and walk you through what I found.